Published by Neil O'Connor - Fleet Recruitment's Managing Director
Sales and business development
staff are the lifeblood of any business and sometimes the only people that
bring in the vital cash flow required to grow, invest and survive. Choosing the right people to take your
product or service to market is one of the most important decisions you make in
With over 20 years sales and
sales management experience, I recognise the attributes of a great sales person – Honesty, passion, devotion,
hunger, discipline, tenaciousness, strategic thinking and a likeable personality.
Often employers only want
salespeople who have sold in their specific market or industry and I understand
the temptation, they might generate quick wins, but in doing so some very
talented people can be discarded in the initial sift.
B2B sales and business relationships
are generated by a process of following disciplines and it’s a skill that can
be transferred to many industries. You
can impart product knowledge, but what you can’t impart is the personality, get
up and go and spark needed to be a great salesperson, so don’t be afraid to
look at people from outside your industry.